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SPI 462: Everything about Podcast Advertising: Growing Your Business and Making More Money with P…
#462: The cash flow between advertisers and podcasters recently has been insane — some projections say over $1 billion will be spent on podcast ads in 2021. So where do you start, whether you're someone with their own show or an advertiser with a product or service you want to spread the word about? If […]
Continue readingThe Museum of Failure on Flops!
Did you know that there's a Museum of Failure? For the final installment in season 1 of Flops — the brand-new podcast my team launched this year — hosts Karen Beattie and Ray Sylvester sat down with the museum's director, Dr. Samuel West. What followed was a fascinating conversation around normalizing failure, how different cultures […]
Continue readingSPI 415: How to Make Money Through Voice-Over Work, with Mike Russell
#415: If you've ever thought about getting into the world of voice-over work, today's guest is here with a ton of information about how to use your voice to make money. Mike Russell and his wife, Isabella, are co-founders of Music Radio Creative. Today, he shares his story about how he got into voice-over work […]
Continue readingSPI 507: The Formula for Launching a Product with Jeff Walker
#507 Maybe you've heard the name Jeff Walker. Even if you haven't, you've probably heard of something called the Product Launch Formula (PLF). If you've been in business online for any number of years, PLF has become the staple way that people launch their products online. It's also referred to as the “three-video series formula” […]
Continue readingSPI 682: Short Form Content is a Waste of Time
#682 If you're trying to build a brand using short-form videos, I'm worried about you. This goes against most of the advice you'll hear, but I'm taking a stand because long-form content is a much better way to build a loyal audience. In this session, I want to walk you through the thought process and […]
Continue readingSPI 619: How to Create a Community that Becomes Your Business
#619 It might surprise you that the highest-earning online communities are actually very small. Almost all of them have fewer than three hundred members. Many of them have fewer than one hundred members! In this episode, we dive deep into what it takes to build a thriving digital community with Andrew Guttormsen. He co-founded Circle, […]
Continue readingSPI 722: Just… Why.
#722 This one question is the creativity hack we've been trained out of as adults. It's the key to uncovering amazing knowledge and stories. Kids ask it all the time—"Why?" One of my top tips for creators, interviewers, and entrepreneurs is to trust the process of curiosity. This is how I approach everything I do. […]
Continue readingSPI 236: Secrets and Science to Living the Good Life with Jonathan Fields
#236: My guest today is my friend and mentor Jonathan Fields, creator of GoodLifeProject.com and author of How to Live a Good Life. Jonathan is here to teach us, among other topics, how to say no. Podcast show notes available here: See Privacy Policy at and California Privacy Notice at .
Continue readingSPI 336: The Story of Super Coffee—from Dorm Room to Whole Foods and Beyond with Jim Decicco
#338: Discover the story of Super Coffee: How three brothers and a dorm room blender broke into the bottled coffee niche and earned $5 million in revenue! I speak with Super Coffee CEO Jim Decicco about how they landed Whole Foods as their first account, how they got on Shark Tank, found an industry mentor, […]
Continue readingSPI 689: The Best Way to Grow Your Email List — The Creator Network
#689 Many businesses rely on advertising to reach new audiences. But what if instead of paying for sponsored posts on Facebook or Instagram, you could invest in creators like you? On the flip side, what if you could earn real money promoting the content you love? The world of email has stagnated lately, but a […]
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