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SPI 292: The Dark Side of Affiliate Marketing (and How to Do It Right!)
#292: It's always important to understand both sides of the coin; that's true of affiliate marketing as well, so let's talk about the dark side of affiliate marketing. This episode will help you make decisions about what to promote and how to promote in an ethical manner. Podcast show notes available here: See Privacy Policy […]
Continue readingSPI 530: The Dos and Don’ts of Team Retreats
#530 As you learned if you listened to this Wednesday's episode, our team spent a week together in Denver for our first in-person retreat since COVID. Check out episode 529 with Jillian and Tony ( ) , two members of my team who were there in Denver who help run our membership community and events […]
Continue readingSPI 575: How to Sell It Like a Mango with Donald C. Kelly
#575 Today I’m joined by Donald C. Kelly. Donald is known as The Sales Evangelist, and his new book Sell It Like a Mango is going to teach us how to close more deals. When I asked why it’s called Sell It Like a Mango, Donald told me about how his parents used to sell […]
Continue readingSPI 738: The Niche Goal
#738 The demographics we use to define our target audiences aren't actually helping us. Think about it—is it really the case that the people you want to attract share the same age, gender, or location? Or is it that they all share the same niche goal? Having one specific problem to help your followers with […]
Continue readingSPI 495: How to Run a Successful Community (And What to Put Inside)
#495 The future of business is about community and connection. And, it's more than just creating Facebook or LinkedIn groups—now your entire business can be run like a membership site. That's exactly what we're going to be talking about today with Jillian Benbow, the manager of our membership community, SPI Pro. Jillian and I cover […]
Continue readingSPI 601: How to Get the BEST Testimonials for Your Products, Hands Down
#601 How do you build trust with someone who’s just visiting your website? How do you connect and convert them into paying customers right then and there? In business, we often have so many big ideas that we forget to go back to the tried and true fundamentals, like gathering testimonials from our audience. Today […]
Continue readingSPI 389: How to Get More 1-on-1 Clients with Jenny Shih
#389: Jenny Shih teaches business owners how to earn a full-time income as service-based entrepreneurs. She shares her unique approach to getting more 1-on-1 clients, how to be helpful, and how to avoid coming across as sales-y. Jenny has a dedicated audience—her superfans made this episode happen! Podcast show notes available here: See Privacy Policy at and […]
Continue readingSPI 636: The Video I Deleted the Moment I Published It
#636 My 30-day TikTok challenge isn't going great. In fact, my numbers so far are pretty abysmal. Even so, I just decided to delete a video that really had the potential to go viral (in more ways than one). You'll have to listen in on today's episode to find out what was in the video, […]
Continue readingSPI 590: Share the Platform
#590 In the early days, as Smart Passive Income began to grow, people started asking me if they could guest blog on the site, or guest host on the podcast, and I said no. It took me some time to realize that I was being selfish and actually hurting my brand by closing it to […]
Continue readingSPI 658: I Got Hacked.
#658 This is not good. Not good at all. I was at the dentist's when my phone started blowing up with messages from my team and audience that Deep Pocket Monster had been hacked. If you're following my updates, you know that my Pokémon YouTube channel has grown to 480K subscribers. But building a large […]
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