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SPI 570: The Marketing Matrix
#570 Have you ever "matrixed" yourself? If you've seen the movie The Matrix, you know what I mean. It's like waking up to the reality of what's happening out there, and you're able to see things in a different way. And you can apply this idea to the world of marketing! It'll help you understand […]
Continue readingSPI 285: Accidental Entrepreneurship and Design Commerce with Jeff Sheldon from Ugmonk.com
Today I'm talking to Ugmonk.com founder Jeff Sheldon about his story, all things Kickstarter, and how he recently launched a campaign that earned close to $500,000. Jeff shares lots of great advice on planning all the little details of a Kickstarter campaign. Podcast show notes available here: See Privacy Policy at and California Privacy Notice […]
Continue readingSPI 691: How to Grow Your Small Business NOW with Donald Miller
#691 If your business doesn't bring in enough cash, you can't help anyone. So how do you reverse engineer a big economic objective and build a profitable company around it? I'm very excited because returning to the show today is none other than Donald Miller, bestselling author of Building a StoryBrand. His book is one […]
Continue readingSPI 731: How to Make Money with Email Marketing (By Just Being You) with Liz Wilcox
#731 Bringing relatability and character to your work is the number one way to stand out and succeed online today! But how do you apply the "just be yourself" advice in your business for fantastic results? You're about to witness the full power of sharing valuable knowledge with a heavy dose of personality in today's […]
Continue readingSPI 536: The 20-Mile March
Control. We all want it, but very little is actually in our control. So what's in your control? The ability to wake up every day and be consistent with whatever it is you're trying to achieve. Perhaps 2021 didn't go the way you wanted it to, or you fell short on some goals. As you're […]
Continue readingSPI 526: 4 Easy Ways to Stand Out
#526 If you listened to this Wednesday's episode, 525 ( ) , we spoke with Derrick Reimer from SavvyCal, which is a tool that competes with Calendly, a very popular calendar/scheduler. In that episode, Derrick and I talked about competition. We talked about standing out. We talked about how to get started and grow your business […]
Continue readingSPI 423: A Copywriting Masterclass and Sales Page Components that Convert, with Prerna Malik
#423: In this episode of the SPI Podcast, I talk to Prerna Malik about how to become a better conversion copywriter. You'll learn the elements of Prerna's proprietary copywriting process, how to lead a browser to become a buyer, the difference between a bad testimonial and a great one, and how to get social proof […]
Continue readingSPI 413: The Secrets of Publishing for Profit (Both Fiction and Non-Fiction), With Mark Dawson
#413: In this episode, I talk with Mark Dawson who made more than $1.5 million last year alone from self-published books. Now, he teaches other people how to put out self-published books, and he has very unique strategies and a formula for doing that. Listen in and learn why self-publishing worked better than traditional publishing […]
Continue readingSPI 753: Working with an Executive Assistant for 10 Years—What Did We Learn?
#753 I wouldn't be where I am in business and life without Jess Lindgren, my incredible executive assistant. That's a fact! To help you level up and foster a similar relationship, Jess and I share an inside look at the workflow we've perfected over the last decade. Listen in because this dynamic is an essential […]
Continue readingSPI 417: Have a Vision or Be Doomed to Failure. Vision Scripting, with Michael Hyatt
#417: Joining me for this episode is Michael Hyatt. He's been a guest here on the show several times in the past, and he's one of our favorites. He has a book that just came out called, The Vision Driven Leader. In this episode, Michael talks about the ideas in this book and how he […]
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