Step-by-Step Comprehensive Explanation of Creating a New Ad Campaign in Microsoft Advertising

Navigating the world of digital advertising can be daunting, especially if you’re diving into a platform for the first time. Microsoft Advertising, previously known as Bing Ads, offers a robust suite of tools to reach your target audience. Whether you’re a seasoned marketer or a beginner, setting up a new ad campaign on this platform can be streamlined with a little guidance. In this walkthrough, we’ll break down the step-by-step process to launch your ad campaign in Microsoft Advertising. Let’s get started!

1. Click on the “Create Campaign” button in the top menu. This will open a new window where you can choose your campaign goal.
2. Select the campaign goal that best aligns with your business objectives. Microsoft Advertising offers a variety of campaign goals, including:
   • Visits to my website: This goal is ideal for businesses that want to increase traffic to their website.
   • Visits to my physical store: This goal is ideal for businesses with physical locations that want to increase foot traffic.
   • Conversions in my website: This goal is ideal for businesses that want to track specific actions on their website, such as purchases, signups, or downloads.
   • Phone calls to my business: This goal is ideal for businesses that want to increase the number of phone calls they receive.
3. Once you’ve chosen a campaign goal, click on the “Next” button to continue.
4. In the next window, you’ll need to set your campaign budget and target audience.
   • Campaign budget: This is the amount of money that you’re willing to spend on your campaign each day or month.
   • Target audience: This is the group of people that you want to show your ads to. You can target your audience by demographics, interests, and keywords.
5. Once you’ve set your budget and target audience, click on the “Next” button to continue.
6. In the next window, you’ll need to choose your keywords. Keywords are the words and phrases that people use to search for information online. Your ads will show up when people search for your keywords.
   • When choosing keywords, it’s important to consider the following:
     • Relevancy: Your keywords should be relevant to your business and the products or services that you offer.
     • Search volume: You should choose keywords that have a good search volume, but not too much competition.
     • Competition: You should also consider the level of competition for your chosen keywords. If there is a lot of competition, it may be difficult to get your ads to rank high in the search results.
7. Once you’ve chosen your keywords, click on the “Next” button to continue.
8. In the next window, you’ll need to write your ad copy. Your ad copy is the text that will appear in your ads. It’s important to write ad copy that is clear, concise, and persuasive. Make sure your ad copy highlights the benefits of your product or service and includes a call to action.
9. Once you’ve written your ad copy, click on the “Next” button to continue.
10. In the next window, you’ll need to choose your landing pages. Your landing pages are the pages on your website that people will be taken to when they click on your ads. It’s important to choose landing pages that are relevant to your ads and that are likely to convert visitors into customers.
11. Once you’ve chosen your landing pages, click on the “Submit” button to launch your campaign.

Microsoft will review your campaign and approve it within 24 hours. Once your campaign is approved, your ads will start showing up in the search results.

By following the tips below, you can create campaigns that will help you reach your target audience and achieve your business goals.

Tips for Creating a Successful Ad Campaign

• Choose the right campaign goal. What do you want to achieve with your ad campaign? Do you want to increase website traffic, generate leads, or drive sales? Once you know your campaign goal, you can choose the right campaign settings and metrics to track your success.
• Set a budget that you’re comfortable with. Microsoft Advertising allows you to set a daily or monthly budget for your campaigns. This helps you to control your spending and avoid overspending.
• Target your audience carefully. Not everyone is your ideal customer. When you create a Microsoft Advertising campaign, you can target your ads to specific demographics, interests, and keywords. This helps you to reach the people who are most likely to be interested in your products or services.
• Choose relevant keywords. Keywords are the words and phrases that people use to search for information online. When you create a Microsoft Advertising campaign, you’ll need to choose the keywords that you want your ads to target. Choose keywords that are relevant to your business and that are likely to be used by your target audience.
• Write compelling ad copy. Your ad copy is the text that will appear in your ads. It’s important to write ad copy that is clear, concise, and persuasive. Make sure your ad copy highlights the benefits of your product or service and includes a call to action.
• Choose relevant landing pages. Your landing pages are the pages on your website that people will be taken to when they click on your ads. It’s important to choose landing pages that are relevant to your ads and that are likely to convert visitors into customers.
• Track your results and optimize your campaigns over time. Once your campaigns are up and running, it’s important to track your results and make adjustments as needed. Microsoft Advertising provides a variety of tools to help you track your performance, including impressions, clicks, conversion rate, and cost per conversion. Use this data to identify what’s working well and what needs to be improved.
• Use negative keywords. Negative keywords are words and phrases that you don’t want your ads to show up for. For example, if you sell shoes, you might want to add the negative keyword “free” to your campaigns so that your ads don’t show up when people search for “free shoes.”
• Use ad extensions. Ad extensions are additional pieces of information that you can add to your ads, such as your phone number, address, or website links. Ad extensions can make your ads more informative and relevant to potential customers.
• Test and refine your campaigns. Once you’ve created a few campaigns, it’s important to test and refine them on a regular basis. Try different keywords, ad copy, and landing pages to see what works best.