SPI 119: What Is the “Minimum Marketable Event?” (And How Did LeadPages Use It To Go from Zero to…

#119: In this episode, we recap a couple of the strategies that were talked about the last time (namely the ones I’ve implemented myself and the results), and we also get into some launch strategies as well, which were very interesting because he talked about things I’ve never heard of before, including something called the minimum marketable event. Podcast show notes available here:

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