General

#513 A lot has changed recently when it comes to online courses. For a while, it was all about having as much content as possible. Sixty hours of video and five hundred worksheets? Great! Ship it! We might have thought that way once, but we know now that's just the wrong way to build a course. We…

#469 What if you could turn a hobby or passion — maybe something you loved or were crazy about as a kid — into a thriving goldmine of a business? That's exactly what Nick, AKA PokeRev, has done. Pokemon was his passion as a kid, it's something that's deeply steeped in nostalgia for him. He's…

#292: It's always important to understand both sides of the coin; that's true of affiliate marketing as well, so let's talk about the dark side of affiliate marketing. This episode will help you make decisions about what to promote and how to promote in an ethical manner. Podcast show notes available here: See Privacy Policy…

#530 As you learned if you listened to this Wednesday's episode, our team spent a week together in Denver for our first in-person retreat since COVID. Check out episode 529 with Jillian and Tony ( ) , two members of my team who were there in Denver who help run our membership community and events…

#575 Today I’m joined by Donald C. Kelly. Donald is known as The Sales Evangelist, and his new book Sell It Like a Mango is going to teach us how to close more deals. When I asked why it’s called Sell It Like a Mango, Donald told me about how his parents used to sell…

#738 The demographics we use to define our target audiences aren't actually helping us. Think about it—is it really the case that the people you want to attract share the same age, gender, or location? Or is it that they all share the same niche goal? Having one specific problem to help your followers with…

#495 The future of business is about community and connection. And, it's more than just creating Facebook or LinkedIn groups—now your entire business can be run like a membership site. That's exactly what we're going to be talking about today with Jillian Benbow, the manager of our membership community, SPI Pro. Jillian and I cover…

#601 How do you build trust with someone who’s just visiting your website? How do you connect and convert them into paying customers right then and there? In business, we often have so many big ideas that we forget to go back to the tried and true fundamentals, like gathering testimonials from our audience. Today…

#389: Jenny Shih teaches business owners how to earn a full-time income as service-based entrepreneurs. She shares her unique approach to getting more 1-on-1 clients, how to be helpful, and how to avoid coming across as sales-y. Jenny has a dedicated audience—her superfans made this episode happen! Podcast show notes available here: See Privacy Policy at and…

#636 My 30-day TikTok challenge isn't going great. In fact, my numbers so far are pretty abysmal. Even so, I just decided to delete a video that really had the potential to go viral (in more ways than one). You'll have to listen in on today's episode to find out what was in the video,…