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Category Archives for "Affiliate Marketing"

SPI 187: How to Run a Successful Affiliate Marketing Campaign (as the Product Owner) with Lewis H…

#187: Lewis Howes joins me to discuss how to run an affiliate program as the product creator. He shares his favorite strategies and tools for a successful launch. You'll learn how product owners can best serve their affiliates, strategies for incentivizing involvement from your affiliate partners, and how to fire up your affiliates in the days leading […]

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SPI 177: Periscope—Another Fad or the Next Big Thing?

#177: Chris Ducker is back, and he wants to tell you about all things Periscope. It's a whole new frontier for interacting with your community. Learn why Periscope is great for building person-to-person connections, tips and strategies for using Periscope as a content tool, and the unique ways Periscope fosters community and holds you accountable to your audience. Podcast […]

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SPI 169: How Nathan Chan Built a 6-Figure Digital Magazine and the Marketing Strategies We Can Al…

#169: Just about every business owner starts from scratch. Today’s guest did, too, but in a totally unique way. He’s Nathan Chan, creator of Foundr Magazine, an entirely digital publication. When Nathan first built Foundr Magazine, he knew he was headed into unique, unfamiliar territory. Without tried-and-true methods to fall back on, Nathan found himself […]

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SPI 123: Turning a So-So Blog into a So-Profitable Brand—Gretchen and Jason from Woodland Bakery

#123: In this session of The SPI Podcast, I’m excited to welcome Gretchen and her partner Jason from Woodland Bakery Blog—a brand that Gretchen started out of a passion for baking. At first, things were fun and exciting but then after the “honeymoon period” ended, she kept it going but with less than stellar results. […]

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SPI 231: Attorney Roundtable: Money and Legal Considerations for Starting Out

#231: I'm joined today by two lawyers, Richard and Alena, to talk through common legal considerations for entrepreneurs and the best ways to protect yourself as a business owner. Among other topics, we cover privacy policies, terms and conditions, trademarking, fair use, and disclaimers. Podcast show notes available here: See Privacy Policy at and California […]

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