Affiliate Marketing

I get this question all the time: "Pat, should I be on every platform?" Here's my honest answer: please don't. At least not yet. Look, I used to preach the "be everywhere" strategy. And it works… eventually. You can't START everywhere. That's a recipe for burnout and mediocre content across all platforms. I know it's…

John from Stan shared what is working best for their 65,000 customers of creator entrepreneurs, and there's a clear formula that works every single time. Here it is: Find your ikigai – that sweet spot between what you're passionate about AND what you're an expert in. Create content about it. For free. Build an audience…

John Hu from Stan confirmed something to me I've been telling creators for years. "People are worried about niching down so narrow," he told me. "It feels like you're leaving money on the table." But here's what John sees with successful creators: the opposite is actually true. When you're starting out, you want to be…

On my podcast, John Hu from Stan confirmed what I've always suspected. He's worked with thousands of creators on their businesses on Stan, and he noticed a pattern with the most successful ones. "The creators who make the most money aren't the ones with the biggest audiences," he told me. "They're the ones who've mastered…

This conversation with John Hu from Stan hit me hard. He said something that stopped me in my tracks: "People pour their love and time into creating something amazing, but then fail to realize their audience has NO IDEA they're offering it." That mindset gap is real. You know all the value you can add,…