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SPI 386: The Upside-Down Content and Product Strategy with Todd Tressider
#386:Â Todd Tresidder, a financial planning expert and author of How Much Money Do I Need to Retire, explains his unique upside-down content strategy. You may remember Todd from episode 200, where we discussed content audits. In this episode, we discuss content audits again, how he uses keywords in part to determine what content to cover, […]
Continue readingSPI 360: How to Plan and Manage Projects and Programs Successfully – with Janna Maron from Team SPI
#360: Janna Maron—Team SPI's Editorial Director—breaks down the tips, workflows, and strategies she uses to schedule and organize massive programs and projects and keep overwhelm to a minimum. Podcast show notes available here: See Privacy Policy at and California Privacy Notice at .
Continue readingSPI 525: How to Build Software that Competes in a Crowded Space with Derrick Reimer from SavvyCal
#525 How do you compete in a space where there are already established players? Whether it's software, or information products, or physical products, it's not always possible to create something entirely original. There are likely others who have already built something and started cultivating an audience or customer base in your space. Today we're talking […]
Continue readingSPI 350: Massive Transformation in Six Months—Before/After with Walid Azami
#350: Walid Azami transformed his life and business in just six months, and you can too! In this episode you'll hear two AskPat coaching sessions with Walid—a before and after—so you can get inspired by his journey. Podcast show notes available here: See Privacy Policy at and California Privacy Notice at .
Continue readingSPI 692: Why So Big?
#692 I always say the riches are in the niches, but that's not what this episode is about. You see, you can still make the mistake of growing too big too fast, even if you're operating in a super niched-down space. Why is that? It's because bigger truly isn't always better. When we start our […]
Continue readingSPI 340: How to Build Atomic Habits—with James Clear
#340: Learn how to design permanent habits so you can live your best life, with Atomic Habits author James Clear. James explains his framework, the Four Laws and Cardinal Rule of Behavior Change. He has lots of great advice on how to set yourself up for success when implementing new habits. Podcast show notes available […]
Continue readingSPI 412: The Power and Pain of Partnerships & The Future of Content on the Web, with Darrell Vest…
#412: In this episode, we're talking with Darrell Vesterfelt who can give us the low-down on all things partnerships. A partnership brings another pro onto your team to focus on what they do best, so you can focus on what YOU do best. And you both have ownership of the venture. Listen in to learn […]
Continue readingSPI 462: Everything about Podcast Advertising: Growing Your Business and Making More Money with P…
#462: The cash flow between advertisers and podcasters recently has been insane — some projections say over $1 billion will be spent on podcast ads in 2021. So where do you start, whether you're someone with their own show or an advertiser with a product or service you want to spread the word about? If […]
Continue readingThe Museum of Failure on Flops!
Did you know that there's a Museum of Failure? For the final installment in season 1 of Flops — the brand-new podcast my team launched this year — hosts Karen Beattie and Ray Sylvester sat down with the museum's director, Dr. Samuel West. What followed was a fascinating conversation around normalizing failure, how different cultures […]
Continue readingSPI 415: How to Make Money Through Voice-Over Work, with Mike Russell
#415: If you've ever thought about getting into the world of voice-over work, today's guest is here with a ton of information about how to use your voice to make money. Mike Russell and his wife, Isabella, are co-founders of Music Radio Creative. Today, he shares his story about how he got into voice-over work […]
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