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SPI 336: The Story of Super Coffee—from Dorm Room to Whole Foods and Beyond with Jim Decicco
#338: Discover the story of Super Coffee: How three brothers and a dorm room blender broke into the bottled coffee niche and earned $5 million in revenue! I speak with Super Coffee CEO Jim Decicco about how they landed Whole Foods as their first account, how they got on Shark Tank, found an industry mentor, […]
Continue readingSPI 689: The Best Way to Grow Your Email List — The Creator Network
#689 Many businesses rely on advertising to reach new audiences. But what if instead of paying for sponsored posts on Facebook or Instagram, you could invest in creators like you? On the flip side, what if you could earn real money promoting the content you love? The world of email has stagnated lately, but a […]
Continue readingSPI 329: One of the Most Important Business Conversations You Need to Have with Yourself—with Dan…
#329: Ever considered exiting your business? Before the Exit author Dan Andrews is here with the questions and thought experiments you should use to make a smart decision without regrets. Podcast show notes available here: See Privacy Policy at and California Privacy Notice at .
Continue readingSPI 570: The Marketing Matrix
#570 Have you ever "matrixed" yourself? If you've seen the movie The Matrix, you know what I mean. It's like waking up to the reality of what's happening out there, and you're able to see things in a different way. And you can apply this idea to the world of marketing! It'll help you understand […]
Continue readingSPI 285: Accidental Entrepreneurship and Design Commerce with Jeff Sheldon from Ugmonk.com
Today I'm talking to Ugmonk.com founder Jeff Sheldon about his story, all things Kickstarter, and how he recently launched a campaign that earned close to $500,000. Jeff shares lots of great advice on planning all the little details of a Kickstarter campaign. Podcast show notes available here: See Privacy Policy at and California Privacy Notice […]
Continue readingSPI 691: How to Grow Your Small Business NOW with Donald Miller
#691 If your business doesn't bring in enough cash, you can't help anyone. So how do you reverse engineer a big economic objective and build a profitable company around it? I'm very excited because returning to the show today is none other than Donald Miller, bestselling author of Building a StoryBrand. His book is one […]
Continue readingSPI 731: How to Make Money with Email Marketing (By Just Being You) with Liz Wilcox
#731 Bringing relatability and character to your work is the number one way to stand out and succeed online today! But how do you apply the "just be yourself" advice in your business for fantastic results? You're about to witness the full power of sharing valuable knowledge with a heavy dose of personality in today's […]
Continue readingSPI 536: The 20-Mile March
Control. We all want it, but very little is actually in our control. So what's in your control? The ability to wake up every day and be consistent with whatever it is you're trying to achieve. Perhaps 2021 didn't go the way you wanted it to, or you fell short on some goals. As you're […]
Continue readingSPI 526: 4 Easy Ways to Stand Out
#526 If you listened to this Wednesday's episode, 525 ( ) , we spoke with Derrick Reimer from SavvyCal, which is a tool that competes with Calendly, a very popular calendar/scheduler. In that episode, Derrick and I talked about competition. We talked about standing out. We talked about how to get started and grow your business […]
Continue readingSPI 423: A Copywriting Masterclass and Sales Page Components that Convert, with Prerna Malik
#423: In this episode of the SPI Podcast, I talk to Prerna Malik about how to become a better conversion copywriter. You'll learn the elements of Prerna's proprietary copywriting process, how to lead a browser to become a buyer, the difference between a bad testimonial and a great one, and how to get social proof […]
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