Step-by-Step Guide to Placing Ads on Microsoft Advertising (formerly Bing Ads):

In the bustling world of online advertising, Google might grab most of the headlines, but there’s another player that savvy marketers shouldn’t overlook: Microsoft Advertising, previously known as Bing Ads. Although it may not boast the same immense reach as its Google counterpart, Microsoft Advertising offers its own set of unique benefits, including often lower costs per click and a distinct audience demographic.

Microsoft’s search engine powers not only Bing but also Yahoo and AOL, giving advertisers access to users across multiple platforms. If you’ve been contemplating diversifying your digital marketing efforts or simply wish to tap into a new pool of potential customers, then understanding how to effectively utilize Microsoft Advertising is crucial.

This step-by-step guide aims to navigate you through the process of placing ads on this platform, ensuring you’re well-equipped to maximize your campaign’s potential. Whether you’re a seasoned advertiser looking to expand your horizons or a newcomer to the digital advertising scene, this guide will provide valuable insights into the world of Microsoft Advertising.

1. 1. Create a Microsoft Advertising Account:

• 1. • Visit the Microsoft Advertising homepage.
     • Click “Sign up now” and follow the prompts to create your account.
     • Here is my guide to help you get it set up.
  2. Navigate to Your Dashboard:
     • Once logged in, you’ll land on the Microsoft Advertising dashboard.
  3. Click on “Create Campaign”:
     • This begins the process of creating a new ad campaign.
     • Here is my guide to help you set up your first ad campaign.
  4. Choose a Campaign Goal:
     • Microsoft Advertising provides various goals such as Visits to my website, Visits to my physical store, Conversions in my website, Phone calls to my business, etc.
     • Select the goal that aligns best with your objectives.
  5. Set Up Campaign Details:
     • Name Your Campaign.
     • Budget: Determine your daily budget.
     • Location and Language: Specify where and to whom you want to target your ads.
     • Bid Strategy: Choose how you want to bid for clicks/impressions. Options might include Manual CPC, Enhanced CPC, or Maximize Clicks.
  6. Ad Group Creation:
     • Name the Ad Group.
     • Choose Your Keywords: Add keywords that potential customers might use to search for your product or service. You can also specify negative keywords to exclude certain terms.
     • Set Your Bid: Decide how much you’re willing to pay for a click on each keyword or group of keywords.
  7. Design Your Ad:
     • Final URL: Enter the webpage you want users to land on after clicking your ad.
     • Title & Ad Text: Add compelling headlines and descriptions. Ensure they are relevant to your keywords and landing page.
     • Path: This is the visible URL in your ad. It doesn’t have to match the final URL but should be relevant.
     • Ad Extensions (Optional): Enhance your ad with additional information like site links, call extensions, location extensions, etc.
  8. Save and Review:
     • Once you’ve filled out all required fields, save your ad and proceed to review your campaign settings.
  9. Enter Billing Information:
     • If you haven’t already, provide your billing details to activate the ads.
  10. Launch the Campaign: