why my lead magnets weren’t converting
I just discovered why my lead magnets weren't converting.
For years, I've been creating PDFs, mini-courses, and webinars that get downloaded… and then forgotten.
2-5% conversion rates. Tire kickers, not buyers. Sound familiar?
Then I learned about a strategy that's generating 45% conversion rates and creating pre-qualified prospects who are excited to buy.
𝗧𝗵𝗲 𝘀𝗵𝗶𝗳𝘁: 𝗦𝘁𝗼𝗽 𝗴𝗶𝘃𝗶𝗻𝗴 𝗮𝘄𝗮𝘆 𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻. 𝗦𝘁𝗮𝗿𝘁 𝗴𝗶𝘃𝗶𝗻𝗴 𝗮𝘄𝗮𝘆 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀.
Here's what I mean:
❌ Generic PDF that applies to everyone
✅ Personalized quiz with custom results for each person
❌ Mini-course most people never finish
✅ Immediate, actionable insights about their specific situation
❌ One-size-fits-all webinar
✅ Tailored recommendations based on their answers
Real example: HubSpot built a billion-dollar company partly on the back of their Website Grader tool. You input your website, get a personalized score and specific recommendations.
𝗜 𝗷𝘂𝘀𝘁 𝗹𝗮𝘂𝗻𝗰𝗵𝗲𝗱 𝗺𝘆 𝗼𝘄𝗻 𝗟𝗲𝗮𝗻 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗤𝘂𝗶𝘇 𝗮𝗻𝗱 𝗵𝗶𝘁 𝟱𝟲% 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗿𝗮𝘁𝗲𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝗳𝗲𝘄 𝘄𝗲𝗲𝗸𝘀.
Why this works:
• People love learning about themselves
• Personalized results feel more valuable than generic content
• You can segment leads based on their answers
• Creates natural conversation starters for follow-up
The lead magnet landscape has changed. While everyone else is fighting over attention with more PDFs, smart entrepreneurs are creating personalized experiences.
𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗱𝗶𝘁𝗰𝗵 𝘁𝗵𝗲 𝗣𝗗𝗙𝘀? 𝗧𝗿𝘆 𝗦𝗰𝗼𝗿𝗲𝗔𝗽𝗽 𝗮𝗻𝗱 𝗴𝗲𝘁 𝟱𝟬% 𝗼𝗳𝗳 𝘆𝗼𝘂𝗿 𝗳𝗶𝗿𝘀𝘁 𝟯 𝗺𝗼𝗻𝘁𝗵𝘀 𝗮𝘁
Question: What's your current lead magnet strategy? Are you seeing the results you want?
