SPI 424: The Antidote to Dry Marketing and Sales, with Ann Handley

#424: Ann Handley is a Wall Street Journal-bestselling author who helps businesses escape marketing mediocrity to ignite tangible results—and she's here to talk about how we can best portray our authentic selves to effectively market our brands. Learn why so many people are bad at marketing, an incredibly simple way to approach marketing that turns what most people do on its head, and whether likability is even that important. Podcast show notes available here:

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