SPI 269: How to Build a Massive Community Behind Your Physical Product with Tom from Chubbies

#269: Today, I'm joined by Chubbies co-founder Tom Montgomery to talk about selling a physical product with help from a massive, engaged community of fans. We talk about creating a unique brand voice with the help of video, using social to build community (not to sell), and using fan content in marketing. Podcast show notes available here:

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