2

Niche Down to Blow Up

John Hu from Stan confirmed something to me I've been telling creators for years.

"People are worried about niching down so narrow," he told me. "It feels like you're leaving money on the table."

But here's what John sees with successful creators: the opposite is actually true.

When you're starting out, you want to be as hyper-niche as possible.

The riches are in the niches.

Think about it – there are SO many people in health, fitness, business coaching. How are you ever going to break through that noise?

By being incredibly unique and specific to YOU.

John put it perfectly: "Escape competition through authenticity."

The more you tell your personal story, the more the algorithms connect you with people who have similar experiences. That's how you rise above the noise.

Everyone's trying to appeal to everyone. But the creators who win? They get specific about their story, their struggle, their unique perspective.

Broad feels safe. Specific feels scary. But specific is what works.

What's your unique story that only you can tell?

—

Try Stan for your creator business:

Full convo on SPI Podcast 862: