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How Small Businesses Can Use AI to Understand Customers – Tom Wheelwright, Sandra Matz

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Join Tom Wheelwright as he explores how entrepreneurs can use data collection and the algorithm to psychologically target for their own small businesses with his guest, author of Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior – Sandra Matz.

Sandra Matz is the David W. Zalaznick Associate Professor of Business at Columbia Business School in New York. As a computational social scientist, she studies human behavior and preferences using a combination of Big Data analytics and traditional experimental methods.

In this episode, discover how you can use tools from computer science as a window into your customer’s psychology to better solve their problems with your product; while also recognizing that just because you can influence human behavior – doesn’t always mean you should.

Order Tom’s book, “The Win-Win Wealth Strategy: 7 Investments the Government Will Pay You to Make” at:

00:00 – Intro.
02:55 – What is Psychological Targeting?
06:54 – How to find the best audience and expand.
12:20 – Identify the consumer's problems.
15:40 – Just because you can do it, doesn’t always mean you should.
20:50 – Questions to narrow your focus.
24:15 – Company Data vs. Individual Consumer Data
29:45 – 2-3 Steps You Can Take Now
33:43 – Closing Statements

Looking for more on Sandra Matz?

Book: “Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior”
Website: human-performance.ai, sandramatz.com, www.mindmasters.ai
LinkedIn:

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ABOUT US:
Tom Wheelwright is the founder and CEO of WealthAbility and TFW Advisors, a leading authority on tax strategy and wealth building. He is the best-selling author of Tax-Free Wealth and a trusted advisor to Robert Kiyosaki. As a world class CPA, Tom is dedicated to empowering entrepreneurs and investors to reduce their tax burden and achieve financial freedom. He currently resides in Phoenix, Arizona.

DISCLAIMER:

WealthAbility® does not provide tax, legal or accounting advice. The materials provided have been prepared for informational purposes only, and are not intended to provide tax, legal or accounting advice. The materials may or may not reflect the most current legislative or regulatory requirements or the requirements of specific industries or of states. These materials are not tax advice and are not intended or written to be used, and cannot be used, for purposes of avoiding tax penalties that may be imposed on any taxpayer. Readers should consult their own tax, legal and accounting advisors before applying the laws to their particular situations or engaging in any transaction.
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Disclaimer: The information provided in this video is for educational and informational purposes only. It should not be considered as financial advice or a recommendation to buy or sell any financial instrument or engage in any financial activity.

The content presented here is based on the speaker's personal opinions and research, which may not always be accurate or up-to-date. Financial markets and investments carry inherent risks, and individuals should conduct their own research and seek professional advice before making any financial decisions.