How Entrepreneurs Use AI to Understand Customers Better Than Ever – Tom Wheelwright, Roger Dooley

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AI has revolutionized how we do business, but are you using it to its full potential to win customers? Many small businesses assume that advanced neuromarketing tools are only available to Fortune 500 companies with massive budgets. Today, that dynamic has completely shifted. Join Tom Wheelwright as he explores how entrepreneurs can directly compete with major corporations by leveraging AI to unlock prospect biases, beliefs, and desires with his guest, Roger Dooley.

Roger Dooley is an author, international speaker, and serial entrepreneur. He wrote the groundbreaking book, "The Persuasion Engine," which outlines how any business can use AI-powered neuromarketing to understand and win customers. He is also the co-founder of College Confidential, which became the largest website for college-bound students and parents before its acquisition by the Daily Mail Group. For over 20 years, Roger has been a leading voice at the intersection of marketing, business, and behavioral psychology.

In this episode, discover how AI lowers the barrier of entry for sophisticated marketing techniques, the secret to using an "AI Empathy Audit" to prevent catastrophic business communication blind spots, and the debate over AI chatbot transparency in sales and customer service.

Order Tom’s book, “The Win-Win Wealth Strategy: 7 Investments the Government Will Pay You to Make” at:

00:00 – Intro.
01:45 – From Expensive Brainwaves to Accessible AI Neuromarketing.
05:28 – Applying Robert Cialdini's Influence Principles via AI.
08:58 – The AI Empathy Audit: Overcoming Human Emotional Blind Spots.
13:17 – How Claude Fixed a Tone-Deaf Luxury Cruise Crisis.
17:14 – Why Do Customers Rebel Against Obvious AI Interactions?
19:04 – The Human Touch: When to Use Bots vs. Human Cashiers.
24:52 – Leveraging AI for Instant, Low-Cost Eye Tracking Studies.
27:32 – Building Hyper-Targeted Ideal Customer Personas with Context.
28:57 – Closing Statements.

Looking for More on Roger Dooley?
Book: “The Persuasion Engine: How Any Business Can Use AI-Powered Neuromarketing to Understand and Win Customers”
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Tom Wheelwright is the founder and CEO of WealthAbility and TFW Advisors, a leading authority on tax strategy and wealth building. He is the best-selling author of Tax-Free Wealth and a trusted advisor to Robert Kiyosaki. As a world class CPA, Tom is dedicated to empowering entrepreneurs and investors to reduce their tax burden and achieve financial freedom. He currently resides in Phoenix, Arizona.

DISCLAIMER:

WealthAbility® does not provide tax, legal or accounting advice. The materials provided have been prepared for informational purposes only, and are not intended to provide tax, legal or accounting advice. The materials may or may not reflect the most current legislative or regulatory requirements or the requirements of specific industries or of states. These materials are not tax advice and are not intended or written to be used, and cannot be used, for purposes of avoiding tax penalties that may be imposed on any taxpayer. Readers should consult their own tax, legal and accounting advisors before applying the laws to their particular situations or engaging in any transaction.
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Disclaimer: The information provided in this video is for educational and informational purposes only. It should not be considered as financial advice or a recommendation to buy or sell any financial instrument or engage in any financial activity.

The content presented here is based on the speaker's personal opinions and research, which may not always be accurate or up-to-date. Financial markets and investments carry inherent risks, and individuals should conduct their own research and seek professional advice before making any financial decisions.

Cameron Long

Cameron is a seasoned CFO and CPA with 31 years in finance. He created the AI Trader's Playbook to help everyday investors use AI to find high-confidence trades — in minutes, not hours.

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