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SPI 507: The Formula for Launching a Product with Jeff Walker
#507 Maybe you've heard the name Jeff Walker. Even if you haven't, you've probably heard of something called the Product Launch Formula (PLF). If you've been in business online for any number of years, PLF has become the staple way that people launch their products online. It's also referred to as the “three-video series formula” […]
Continue readingSPI 682: Short Form Content is a Waste of Time
#682 If you're trying to build a brand using short-form videos, I'm worried about you. This goes against most of the advice you'll hear, but I'm taking a stand because long-form content is a much better way to build a loyal audience. In this session, I want to walk you through the thought process and […]
Continue readingSPI 619: How to Create a Community that Becomes Your Business
#619 It might surprise you that the highest-earning online communities are actually very small. Almost all of them have fewer than three hundred members. Many of them have fewer than one hundred members! In this episode, we dive deep into what it takes to build a thriving digital community with Andrew Guttormsen. He co-founded Circle, […]
Continue readingSPI 722: Just… Why.
#722 This one question is the creativity hack we've been trained out of as adults. It's the key to uncovering amazing knowledge and stories. Kids ask it all the time—"Why?" One of my top tips for creators, interviewers, and entrepreneurs is to trust the process of curiosity. This is how I approach everything I do. […]
Continue readingSPI 236: Secrets and Science to Living the Good Life with Jonathan Fields
#236: My guest today is my friend and mentor Jonathan Fields, creator of GoodLifeProject.com and author of How to Live a Good Life. Jonathan is here to teach us, among other topics, how to say no. Podcast show notes available here: See Privacy Policy at and California Privacy Notice at .
Continue readingSPI 336: The Story of Super Coffee—from Dorm Room to Whole Foods and Beyond with Jim Decicco
#338: Discover the story of Super Coffee: How three brothers and a dorm room blender broke into the bottled coffee niche and earned $5 million in revenue! I speak with Super Coffee CEO Jim Decicco about how they landed Whole Foods as their first account, how they got on Shark Tank, found an industry mentor, […]
Continue readingSPI 689: The Best Way to Grow Your Email List — The Creator Network
#689 Many businesses rely on advertising to reach new audiences. But what if instead of paying for sponsored posts on Facebook or Instagram, you could invest in creators like you? On the flip side, what if you could earn real money promoting the content you love? The world of email has stagnated lately, but a […]
Continue readingSPI 329: One of the Most Important Business Conversations You Need to Have with Yourself—with Dan…
#329: Ever considered exiting your business? Before the Exit author Dan Andrews is here with the questions and thought experiments you should use to make a smart decision without regrets. Podcast show notes available here: See Privacy Policy at and California Privacy Notice at .
Continue readingSPI 570: The Marketing Matrix
#570 Have you ever "matrixed" yourself? If you've seen the movie The Matrix, you know what I mean. It's like waking up to the reality of what's happening out there, and you're able to see things in a different way. And you can apply this idea to the world of marketing! It'll help you understand […]
Continue readingSPI 285: Accidental Entrepreneurship and Design Commerce with Jeff Sheldon from Ugmonk.com
Today I'm talking to Ugmonk.com founder Jeff Sheldon about his story, all things Kickstarter, and how he recently launched a campaign that earned close to $500,000. Jeff shares lots of great advice on planning all the little details of a Kickstarter campaign. Podcast show notes available here: See Privacy Policy at and California Privacy Notice […]
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