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SPI 323: How to Get Affiliates and JVs to Promote for You with Matt McWilliams
#323: Uncover best practices for planning and launching an affiliate program for your business with affiliate marketing master Matt McWilliams. Matt shares how to start an affiliate marketing program for your product or service, how to encourage your affiliate to promote your product, and how to prepare for product launches. Podcast show notes available here: […]
Continue readingSPI 433: Black Entrepreneurs Speak Out, Volume 2
#433: In June we asked Black entrepreneurs in the SPI community to share their experiences, and we're once again handing them the mic. This episode includes some things Team SPI has especially needed to hear. We're trying to do better and face our unconscious biases so we can make progress in the fight against racism. […]
Continue readingSPI 257: The Incredible Story Behind Kelsey Baldwin’s Business, Paper and Oats
#257: On this episode of the SPI Podcast, Kelsey Baldwin shares the incredible story of how she built her business in the middle of a turbulent time in her life. Hear about the ins and outs of selling digital products on Etsy, why she switched to selling courses, and project management tips for solo entrepreneurs. […]
Continue readingSPI 256: Productivity and Frameworks with Mike Vardy from Productivityist
#256: Productivity master Mike Vardy shares his favorite tools, tips, and frameworks for getting even more done with your workdays, including managing email, keeping meetings productive, and why you should theme your days. Podcast show notes available here: See Privacy Policy at and California Privacy Notice at .
Continue readingSPI 617: The Formula for Finding an Audience and Generating Revenue with Vanessa Lau
#617 One thing that’s true about content creation is that consistency breeds legitimacy. But what if you keep putting in the hours and still don’t gain any traction? With no likes and no views coming in, what should you do? Vanessa Lau quit her Fortune 500 job to become a YouTuber, but finding her niche […]
Continue readingSPI 324: From College Nerd to Wildly Successful Personal Brand with Thomas Frank
#324: Get ready for a masterclass in YouTube strategy, personal branding, and niche blogging with College Info Geek creator Thomas Frank. Thomas has a wealth of strategies, techniques, and tools to help you grow. Podcast show notes available here: See Privacy Policy at and California Privacy Notice at .
Continue readingSPI 600: Always Keep Casting – Thanks for 600!
#600 Episode 600. Wow! I really appreciate all of you and a big thank you for helping me get here! We usually like to do something big for these milestone episodes, but I’m flying solo today. I have a fishing story for you that's actually a business analogy because that’s what I do. I'll get […]
Continue readingSPI 534: These Are the Best Episodes of 2021
#534 Today I'm digging back into the archives of the SPI Podcast to reveal my favorite episodes we've put out this year. I'll be sharing some of the most memorable moments from the show in 2021, and expressing my gratitude for the year that was in podcast land here at SPI. We've got a ton […]
Continue readingSPI 641: Next-Level Audience Growth with Virtual Summits
#641 Virtual summits are shaping up to be a game-changer for our 2023 marketing efforts! Listen in on this episode because I loop you in on a strategy that can take your business to the next level, even if you're just starting out. You see, large audiences and niche authority are no longer the requirements […]
Continue readingSPI 474: My First Time Hire Story (And How Much I Tried to Avoid It)
#474 Today we're going to jump back in the DeLorean and go all the way back to when I made my first time hire. Now, this wasn't a long-term hire or a team member, but I learned a lot of valuable lessons in the process (some of them kind of embarrassing, to be honest). Making […]
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