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SPI 692: Why So Big?
#692 I always say the riches are in the niches, but that's not what this episode is about. You see, you can still make the mistake of growing too big too fast, even if you're operating in a super niched-down space. Why is that? It's because bigger truly isn't always better. When we start our […]
Continue readingSPI 340: How to Build Atomic Habits—with James Clear
#340: Learn how to design permanent habits so you can live your best life, with Atomic Habits author James Clear. James explains his framework, the Four Laws and Cardinal Rule of Behavior Change. He has lots of great advice on how to set yourself up for success when implementing new habits. Podcast show notes available […]
Continue readingSPI 412: The Power and Pain of Partnerships & The Future of Content on the Web, with Darrell Vest…
#412: In this episode, we're talking with Darrell Vesterfelt who can give us the low-down on all things partnerships. A partnership brings another pro onto your team to focus on what they do best, so you can focus on what YOU do best. And you both have ownership of the venture. Listen in to learn […]
Continue readingSPI 462: Everything about Podcast Advertising: Growing Your Business and Making More Money with P…
#462: The cash flow between advertisers and podcasters recently has been insane — some projections say over $1 billion will be spent on podcast ads in 2021. So where do you start, whether you're someone with their own show or an advertiser with a product or service you want to spread the word about? If […]
Continue readingThe Museum of Failure on Flops!
Did you know that there's a Museum of Failure? For the final installment in season 1 of Flops — the brand-new podcast my team launched this year — hosts Karen Beattie and Ray Sylvester sat down with the museum's director, Dr. Samuel West. What followed was a fascinating conversation around normalizing failure, how different cultures […]
Continue readingSPI 415: How to Make Money Through Voice-Over Work, with Mike Russell
#415: If you've ever thought about getting into the world of voice-over work, today's guest is here with a ton of information about how to use your voice to make money. Mike Russell and his wife, Isabella, are co-founders of Music Radio Creative. Today, he shares his story about how he got into voice-over work […]
Continue readingSPI 507: The Formula for Launching a Product with Jeff Walker
#507 Maybe you've heard the name Jeff Walker. Even if you haven't, you've probably heard of something called the Product Launch Formula (PLF). If you've been in business online for any number of years, PLF has become the staple way that people launch their products online. It's also referred to as the “three-video series formula” […]
Continue readingSPI 682: Short Form Content is a Waste of Time
#682 If you're trying to build a brand using short-form videos, I'm worried about you. This goes against most of the advice you'll hear, but I'm taking a stand because long-form content is a much better way to build a loyal audience. In this session, I want to walk you through the thought process and […]
Continue readingSPI 619: How to Create a Community that Becomes Your Business
#619 It might surprise you that the highest-earning online communities are actually very small. Almost all of them have fewer than three hundred members. Many of them have fewer than one hundred members! In this episode, we dive deep into what it takes to build a thriving digital community with Andrew Guttormsen. He co-founded Circle, […]
Continue readingSPI 722: Just… Why.
#722 This one question is the creativity hack we've been trained out of as adults. It's the key to uncovering amazing knowledge and stories. Kids ask it all the time—"Why?" One of my top tips for creators, interviewers, and entrepreneurs is to trust the process of curiosity. This is how I approach everything I do. […]
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