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Category Archives for "Entrepreneurship"

SPI 119: What Is the “Minimum Marketable Event?” (And How Did LeadPages Use It To Go from Zero to…

#119: In this episode, we recap a couple of the strategies that were talked about the last time (namely the ones I’ve implemented myself and the results), and we also get into some launch strategies as well, which were very interesting because he talked about things I’ve never heard of before, including something called the […]

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SPI 200: How Deleting a Third of Your Content Can Triple Your Traffic—How to Do a Content Audit w…

#200: For my 200th episode, Todd Tresidder joins me to tell you all about the awesome power of content auditing. Learn why deleting content can help your search rankings, and how to identify which items you should delete. Podcast show notes available here: See Privacy Policy at and California Privacy Notice at .

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SPI 187: How to Run a Successful Affiliate Marketing Campaign (as the Product Owner) with Lewis H…

#187: Lewis Howes joins me to discuss how to run an affiliate program as the product creator. He shares his favorite strategies and tools for a successful launch. You'll learn how product owners can best serve their affiliates, strategies for incentivizing involvement from your affiliate partners, and how to fire up your affiliates in the days leading […]

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SPI 177: Periscope—Another Fad or the Next Big Thing?

#177: Chris Ducker is back, and he wants to tell you about all things Periscope. It's a whole new frontier for interacting with your community. Learn why Periscope is great for building person-to-person connections, tips and strategies for using Periscope as a content tool, and the unique ways Periscope fosters community and holds you accountable to your audience. Podcast […]

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