Building a $2.8B Empire with Jay Roberts | 10X Money Talks
Grant Cardone sits down with Jay Roberts, CEO of Prosper Group, to discuss the mechanics of building a $2.8 billion real estate portfolio. From leveraging buyer deposits in Florida to surviving 100-hour work weeks in investment banking, this episode is a masterclass in high-stakes development and market scaling.
Connect with Jay Roberts & Prosper Group:
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Timestamps
00:00 – Grant introduces Jay Roberts: From Seoul to Real Estate Mogul
01:19 – Managing a $2.8B Portfolio: Miami, Brickell, and Tampa
02:15 – Financing Secrets: Using Buyer Deposits to Fund Construction
04:18 – Market Inventory: Analyzing 140 Buildings in South Florida
05:02 – The Miami Miracle: Why Florida is Outpacing New York 6 to 1
06:56 – Breakdown of Construction Hard Costs vs. Soft Costs
08:51 – The Office Pivot: Generating $250M in Additional Revenue
11:26 – Raising Private Capital from 100-Year European Legacies
13:35 – Buying Off-Market: The Strategy for Avoiding Competition
15:32 – Insider Talk: Analyzing a Potential $150M+ Deal in Brickell
19:44 – Creative Financing: Lease-to-Purchase and Seller Financing
21:39 – Jay’s Origin Story: Path from Adoption to Wall Street
24:58 – Investment Banking Grinds: Working Under Legend Jeff Horowitz
27:27 – 100-Hour Weeks: The High-Stakes Culture of Wall Street


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