Stop Pitching Before You Qualify the Buyer

Grant Cardone uses a $144,000 offer to show why he discusses price and buyer fit early in a sales conversation. His point: spending an hour pitching someone who cannot afford the offer wastes both people’s time.

Watch the full lesson for his take on income, expenses, and business growth.

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Cameron Long

Cameron Long

Cameron is a seasoned CFO and CPA with 31 years in finance. He created the AI Trader's Playbook to help everyday investors use AI to find high-confidence trades — in minutes, not hours.

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13 Comments

  1. Do you think this works in every industry for every sales cycle? For example, if provide some upfront options for some Service plumbing repairs in your home, will the same thing apply?

    Because, sometimes I’ll have the fear that if I tell them, it’s a lot of money it makes them feel comfortable to back out of the deal because we are in agreement that it’s a lot of money

    1. Alex hormozi just taught aguy how to do the same way for home repairs
      You can add real things such as what he told the guy:
      1 forexample how fast the repair the people want.
      2 adding perks to the repair such as cars for example giving them top quality material insteqd of average (as average is most people ask about) or even adding new stuff to the house that work well with the repair and feel like an upgrade etc
      3 tou can also add monthly check ups etc (according to your staff memebers number and so on )
      And then what he taught him after telling them most people dont need this here is the price for the average work that moat people want which something that still give you reasonable income with less effort

  2. This is also calling raising the objective, which is a good thing to do because you raise the negative thing about your product, but then proceed to tell them about the positives and then number one they feel like you’re being more honest and trust you more and number two they already know the negatives so the only question is are you buying or not buying?

  3. Doesn’t it depend on what you’re selling for $144,000? If it’s a piece of property, or a home, or a luxury car; it’s not that expensive.

  4. Exactly how I felt when I was in college and the Equinox rep refused to tell me the monthly price before giving me the full tour.

  5. Has anyone actually become successful from his courses or seminars? Genuinely asking? I’ve never seen a single video stating “X Guru made me rich”

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