Branding Strategies That Make You Impossible to Ignore – Tom Wheelwright, Laura Ries
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Join Tom Wheelwright as he discovers how small business can successfully distinguish themselves from competitors with a powerful branding strategy with guest and author of “The Strategic Enemy,” Laura Ries.
Laura Ries is a leading brand strategist, bestselling author, sought-after-speaker and television personality. Laura is President of Ries & Ries based in Atlanta, Georgia. She has been working for 20 years with her father and partner Al Ries, the legendary Positioning-pioneer. Together they consult with companies around the world on brand. They have traveled to over 60 countries from Chile to China and India to Indonesia teaching the fundamental principles of branding. Laura and Al have written five books together: The 22 Immutable Laws of Branding (1998), The 11 Immutable Laws of Internet Branding (2000), The Fall of Advertising & the Rise of PR (2002), The Origin of Brands (2004), and War in the Boardroom (2009). Visual Hammer (2012) is her first book on her own.
In this episode, explore powerful tools to position your company as THE leading brand in your industry and how to communicate that dominance to your customers.
Order Tom’s book, “The Win-Win Wealth Strategy: 7 Investments the Government Will Pay You to Make” at:
00:00 – Intro.
01:50 – Definition of “Strategic Enemy.”
08:39 – Visual Hammer: Make Clear to Your Customer Who Your Enemy Is.
12:55 – Power of Category vs. Brand
14:55 – How to Protect Yourself from Copycats.
16:20 – Are You Pioneering Something New?
18:35 – Dominance Requires Saying “No.”
20:36 – Are You Competitor Oriented or Customer Oriented?
24:39 – Focus. Focus. Focus.
26:50 – Closing Statements.
Looking for more on Laura Ries?
Book: “The Strategic Enemy”
Website: www.ries.com
Facebook: www.facebook.com/LauraRiesOfficial/
Instagram: www.instagram.com/lauraries/
LinkedIn: www.linkedin.com/in/lauraries
X/Twitter: @lauraries
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ABOUT US:
Tom Wheelwright is the founder and CEO of WealthAbility and TFW Advisors, a leading authority on tax strategy and wealth building. He is the best-selling author of Tax-Free Wealth and a trusted advisor to Robert Kiyosaki. As a world class CPA, Tom is dedicated to empowering entrepreneurs and investors to reduce their tax burden and achieve financial freedom. He currently resides in Phoenix, Arizona.
DISCLAIMER:
WealthAbility® does not provide tax, legal or accounting advice. The materials provided have been prepared for informational purposes only, and are not intended to provide tax, legal or accounting advice. The materials may or may not reflect the most current legislative or regulatory requirements or the requirements of specific industries or of states. These materials are not tax advice and are not intended or written to be used, and cannot be used, for purposes of avoiding tax penalties that may be imposed on any taxpayer. Readers should consult their own tax, legal and accounting advisors before applying the laws to their particular situations or engaging in any transaction.
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Disclaimer: The information provided in this video is for educational and informational purposes only. It should not be considered as financial advice or a recommendation to buy or sell any financial instrument or engage in any financial activity.
The content presented here is based on the speaker's personal opinions and research, which may not always be accurate or up-to-date. Financial markets and investments carry inherent risks, and individuals should conduct their own research and seek professional advice before making any financial decisions.
