AI Is Changing Marketing Faster Than You Think, Here’s How – Tom Wheelwright, Vanitha Swaminathan
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How can small businesses cope, survive, and thrive with the transformation of AI? What are some tools entrepreneurs can utilize to implement these advancements within their own businesses now? Join Tom Wheelwright as he explores where to begin with guest and author of “Hyper-Digital Marketing: Six Pillars of Strategic Brand Marketing in an AI-Powered World,” – Vanitha Swaminathan.
Dr. Swaminathan is Associate Dean for Research and Strategic Initiatives, Thomas Marshall Professor of Marketing at the University of Pittsburgh and the Director of the Center for Branding at Pitt Business. She leads initiatives that cut across core missions of education and research, including enhancing brand identity and awareness, strengthening educational and research partnerships with industry, and fostering areas of distinctive and aspirational excellence. Professor Swaminathan has published extensively in various leading marketing and management journals including Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Marketing Science, Strategic Management Journal, Journal of Academy of Marketing Science, Journal of Consumer Psychology, among others. Her innovative research contributions include developing frameworks for branding in a hyperconnected world and online brand engagement, and understanding the drivers and motivations for consumer-brand relationships.
In this episode, discover the pillars of successful AI marketing, including the best AI tools to use and a look at future cutting-edge technologies.
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00:00 – Intro.
03:26 – SEO vs. AI Optimization (AIO).
06:14 – Platformization & Personalization for Your Business.
11:43 – “Phygital” = Physical + Digital Interfaces.
15:30 – Human-AI Collaboration.
18:45 – AI & Branding: Purpose in the Marketplace.
21:23 – Coping with Hyper-Digital Speed.
25:06 – Leverage Tech to Engage & Co-Create with Clients.
29:27 – Letting Go of Legacy within Your Organization.
31:10 – Closing Statements.
Looking for More on Vanitha Swaminathan?
Website: www.business.pitt.edu/professors/vanitha-swaminathan/
LinkedIn: www.linkedin.com/in/vanitha-swaminathan-5924896/
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Tom Wheelwright is the founder and CEO of WealthAbility and TFW Advisors, a leading authority on tax strategy and wealth building. He is the best-selling author of Tax-Free Wealth and a trusted advisor to Robert Kiyosaki. As a world class CPA, Tom is dedicated to empowering entrepreneurs and investors to reduce their tax burden and achieve financial freedom. He currently resides in Phoenix, Arizona.
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WealthAbility® does not provide tax, legal or accounting advice. The materials provided have been prepared for informational purposes only, and are not intended to provide tax, legal or accounting advice. The materials may or may not reflect the most current legislative or regulatory requirements or the requirements of specific industries or of states. These materials are not tax advice and are not intended or written to be used, and cannot be used, for purposes of avoiding tax penalties that may be imposed on any taxpayer. Readers should consult their own tax, legal and accounting advisors before applying the laws to their particular situations or engaging in any transaction.
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