The Marketing Move That Made Our Kickstarter Launch Work
If you wait until launch day to talk about your product, you already waited too long.
The most effective marketing happens before you are ready.
This is the one shift we made that changed everything for our physical product launch.
Try it for your next physical product or merch drop.
Also check out the challenge to set up your Shopify store in just 5 days here:
#marketing #ecommerce #shopify


The story that you tell… this is profoundly great advice, as curious customers, we’re far more engaged with a great story than we are with a typical plea to purchase. ❤
Great advice, Pat. I wish we’d gone deeper behind-the-scenes on the Kickstarter that I was involved in. It crashed & burned lol. I’ll know for next time! (p.s. as a fan of Pokemon & grocery stores, I see what you did there.)